DRAFT: This module has unpublished changes.
  1. Which sites do you consider to be competitors?

 

 After exploring each competitor’s site, list their strengths and weaknesses:

 

  • Blick
    • Strengths:  Variety of products, email promotions, weekly sales
    • Weaknesses:  Navigation is not apparent; categories of products are in small text on a very long list.
    • Jerry's
      • Strengths:  Navigation is very accessible.  Sales and prices announced on the front page.
      • Weaknesses:  Cluttered, overwhelming site. 

 Are there any product gaps?  If so, what are they?

 

  • All stores seem to sell different products but cover all ranges of art supplies.

 What audience segment does each competitor serve?

 

  • The competitors' audience is a wide variety of artists based on the variety of media that each one offers.

 Craft a positioning statement based on your feelings:

 

  • Space Cat Art Supplies offers a chance for contemporary artists to work with the best media for alternative art forms that are on the rise.
DRAFT: This module has unpublished changes.