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- Which sites do you consider to be competitors?
- Dick Blick Art Supplies (http://www.dickblick.com/)
- Jerry's Artarama (http://www.jerrysartarama.com/)
- Utrecht (http://www.utrechtart.com/)
After exploring each competitor’s site, list their strengths and weaknesses:
- Blick
- Strengths: Variety of products, email promotions, weekly sales
- Weaknesses: Navigation is not apparent; categories of products are in small text on a very long list.
- Jerry's
- Strengths: Navigation is very accessible. Sales and prices announced on the front page.
- Weaknesses: Cluttered, overwhelming site.
Are there any product gaps? If so, what are they?
- All stores seem to sell different products but cover all ranges of art supplies.
What audience segment does each competitor serve?
- The competitors' audience is a wide variety of artists based on the variety of media that each one offers.
Craft a positioning statement based on your feelings:
- Space Cat Art Supplies offers a chance for contemporary artists to work with the best media for alternative art forms that are on the rise.
DRAFT: This module has unpublished changes.
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