DRAFT: This module has unpublished changes.

Define Your Brand Identity

 

 Visit a commercial or large-scale commercial Web site.  How is the logo integrated throughout the site?

 

  • The logo is typically on the top of each page and links back to the home page.

 After isolating the color palette, identify any unique typography:

 

  • Pictures of relevant products are shown on each category page.

 Based on their branding effort, what do you consider the personality of the site to be?

 

  • Functional, inviting, and directive.

 What adjectives describe your site’s personality?

 

  • Engaging, Stimulating, Informative, Useful, Interactive, Accurate

 Craft a site or company name that reflects your key attributes or site purpose:

 

 Designate a unique color palette for your brand.  What does it look like?

 

  • Mostly dark with some light colors, to emphasize uniqueness and appeal to artists.

 

DRAFT: This module has unpublished changes.