BA Program Ability #3 - An understanding of the role of marketing in the business environment and applying core marketing principles to the development of business strategy and decision-making process.
Two of three assignments are presented in this part of the portfolio from my Principles of Marketing course.
Analyses of the images seen in the gallery are provided in the assignments below:
"The Pledge" assessment:
What is the Marketing Communication Process and how do print advertisements effectively or ineffectively use media?
"Hello Panda" assessment:
Choose a product not made in the US and describe the product, its use of the four Ps (Product, Place, Promotion, Price), and its possible target market.
Why did I choose this as evidence of my understanding of the role of marketing in the business environment? How did I apply core marketing principles to the development of business strategy and decision-making process?
The Communication Process assignment considered specific parts of a message like purpose, techniques, distractions and overall effectiveness. The locations for each advertisement had a unique and purposeful placement which I believe worked well for the newspaper advertisement, if the right people are able to be reached. The long term process of a flowing strategy comes from well made decision on what an organization knows about itself and consumers.
The Hello Panda product assignment that requested analysis using the four Ps allowed me to understand how a company chooses some decisions over others to appeal to both the customer and the values of the business. If the target is youth then the strategy would be to apply more vibrant and kid friendly aspects to the product that ensure safety to the parents. Rather than a simple to-the-point package that requires no fuss for an adult. Acknowledging the needs of others is key in decision making, especially for marketing because the purpose is to appeal to the consumer, not the maker. From a global perspective appealing to a large market becomes more difficult and each consideration is important to look at from different angles.Within these limits are the needs of the business too, to make profit and, for what appears to be a growing portion of organizations, maintain integrity.